The redefinition of the suburbs is a recent phenomenon that Marcus Hiles attributes to the influx of new real estate opportunities in urban settings. After WWII, people moved to the outskirts of the city where sprawling houses and yards with white picket fences showed a new American dream. These neighbourhoods, however, rarely had amenities or diversity, instead opting for row upon row of cookie cutter houses. The types of communities that are blooming now are much more diverse. Companies like Western Rim Property Services are developing residential areas outside of major urban centers that come equipped with shops and services, parks and recreation. As well, apartment buildings and multi-family options are high in demand and becoming an integral part of the new suburbs, allowing people to find homes that fit their unique wants and needs.